A mention in the Sunday Times on November 15 led to the first four franchise sales for my newly-launched client, Tone At Home. Four sales in three weeks is about as good as it gets in franchising and signs are that Tone At Home could be one of the success stories of 2010. The leads came directly from the article–the company has yet to start advertising the franchise. 

Tone At Home fills a niche in the multi-million euro health and fitness market in Ireland, offering the latest fitness and weight loss equipment for hire and for sale. They provide a next-day delivery service to homes and workplaces, making exercise easier for people who don’t want to join a gym. Tone At Home is a home-based franchise, and founders Suzanne Carroll and Stuart Holmes plan a move into the UK market next year.

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