Setting initial fees and royalties is a very important aspect of franchising your business. Set them too high and you’ll frighten prospects away. Too low and you won’t make any money.
Fees and royalties should not only reflect the market value of your brand but also adequately support the cost of training, financing and ongoing marketing [...]
Delighted with the success of my new client, Tone At Home. After only three months in the franchise market we’ve sold five franchises and the company has been shortlisted for the Best Emerging Franchise 2010 award. The competition is run by the Irish Franchise Association.
Apart from being one of the fastest-growing franchises in Ireland, Tone [...]
A mention in the Sunday Times on November 15 led to the first four franchise sales for my newly-launched client, Tone At Home. Four sales in three weeks is about as good as it gets in franchising and signs are that Tone At Home could be one of the success stories of 2010. The leads [...]
What’s the difference between a franchise and a licence? A franchise exists between the owner of an identifying trademark and the operator of a business using the trademark when:
The Franchisee engages in offering, selling or distributing goods or services under a marketing plan or system, prescribed in substantial part by the Franchisor
The Franchisee’s business is [...]
John and Mel Fisher, the husband and wife team behind Business for Breakfast, the fast-growing networking franchise, have asked me to source a Master Franchisee for Ireland. The Manchester-based company began its international expansion in August with a successful launch in the Czech Republic. They see enormous potential for BforB in Ireland and have a [...]
I spent most of June on the road, or should I say in the air. I was in Geneva, Paris, and Vienna to discuss franchising with two new clients–Ski Republic and Novum Publishing. Both companies are turning to franchising to expand their well-established businesses internationally.
Ski Republic is a new kind of ski equipment hire company which has done to skiiing [...]
I’m delighted to say that I’ve just been elected to the Executive Board of the Irish Franchise Association. It’s a privilege, and may I say a big “thank you” to members who supported my nomination. I’ve long been a enthusiastic supporter of the IFA’s aims and ideals, and have served on the IFA’s Membership Committee for the last two years. [...]
When I talk to would-be Franchisees about a franchise agreement I take them through the main points and always advise them to discuss the agreement with their solicitor. In fact, they’re obliged to that under the terms of the agreement, so that they fully understand what they’re getting into. I never gave much thought to the fee a solicitor might charge for this [...]
Redundancy is increasingly becoming a fact of life these days. After years of growing employment there has been a sharp upturn in the number of people losing their jobs in Ireland. The Chartered Institute of Personnel and Development predict that redundancies will soar to about 2,270 a week in the period between New Year and [...]
Just back from spending the festive season in Dubai. A remarkable city, known as the Hong Kong of the Middle East, and one of the fastest growing and dynamic markets in the world.
If you’ve never been there I recommend a visit to see what man can build with endless money and a seemingly endless supply [...]
