John and Mel Fisher, the husband and wife team behind Business for Breakfast, the fast-growing networking franchise, have asked me to source a Master Franchisee for Ireland. The Manchester-based company began its international expansion in August with a successful launch in the Czech Republic.  They see enormous potential for BforB in Ireland and have a list of potential franchisees waiting for the Master Franchisee to be appointed.

The search is on! Before advertising the opportunity I am calling people who have previously expressed interest in taking a Master Franchise. People in this bracket are real entrepreneurs who have not only the money but also the management expertise to market such a business. Some have operated a Master Franchise in the past–a big advantage since they’re well aware of what’s involved.

John and Mel’s own business has been hugely successful. They have 35 franchisees and several hundred members who meet in small groups (over breakfast, of course!) and offer each other those all-important referrals. Networking systems like BforB are very popular, the leader in this field being BNI, another franchised operation which is truly international. BNI is well established in Ireland and I hear that most of their territories–especially in the Greater Dublin area–are already sold. Another challenger in this market is Shay Cahill’s Venture Network Business Network which is gaining ground in the Dublin area. Whoever said competition is good for business was absolutely right, and I see a really professional organisation such as BforB making a big impression in Ireland. 

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